4th Street Wines announces that they have been named the ‘Fastest Growing Wine’ brand globally for the second year in a row by the International Wine and Spirit Research (IWSR) Top 100 Wine Brands for 2017. The IWSR releases an independent report yearly analysing over 4 600 still wines and over 5 000 brand lines.
With over 40 years of experience, the company understands the industry and monitors 157 markets to produce a beverage analysis. 4th Street was originally launched in May 2009 amidst a market of Rosé drinkers.
Brand strategy manager Dè-Mari Shaw says, “This is a sensational win for the brand as it shows significant growth, moving from 28th place in 2016 to number 19 this year, placing us in the top 20 internationally. This shows the team’s commitment to growing the brand and reaching a global audience.”
4th Street Wines has 100% of its distribution on the African continent, and almost 90% of that in its home market South Africa. The brand successfully launched with 4th Street Sweet Rose and in 2011, the brand expanded to include red and white varietals as well as two new pack sizes.
“4th Street offers consumers a range of wines that aim to be relevant to a new generation who want to enjoy wine their way, be it over ice or in a delicious cocktail. 4th Street is a wine to be seen with, it adds sociability and good times to any occasion and, as such, it attracts consumers from within the wine and FAB category,” adds Shaw.
The range is aimed at consumers who aspire to the sophistication of wine without its daunting complexity. According to 4th Street Wines, in a status-driven world, upwardly mobile consumers want to feel sophisticated yet unpretentious, which aims to echo the brand’s objectives.
For more information, visit www.4thstreet.co.za.