On the morning of the 15th of January 2018, Flying Fish took to the streets of Johannesburg with hundreds of scuba divers to add some flavour with #JoziDivers to what was internationally recognized as the bluest Monday of 2018.
Streets of Johannesburg were abuzz as hundreds of unbranded scuba divers were seen going about their everyday normal adulating routines, in taxi ranks, bank queues, coffee shops and the Gautrain, pulling all kinds of playful tricks for surprised onlookers. The stunt was well received as social and traditional media trended with the #JoziDivers tag. Onlookers were kept wondering what was going as they were desperatlye figuring out what the commotion and frenzy caused by the divers was all about.
The aim of this scuba diver invasion was a teaser to the launch of Flying Fish’s new TV commercial; where the brand encourages South Africans to brew out the seriousness of their everyday mundane adulting habits, and brew in some play.
Post the #JoziDivers public stunt which alluded to the TVC’s storyline, the commercial was launched in the evening; featuring a scuba diver named Joey who is busy doing his mundane job – totally bored with his adulting situation. We then see Joey being saved form his boredom by a playful yellow submarine called THE FLYING FISH.
The TV advert that was launched this past Monday is currently on high rotation on various TV channels across South Africa
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Music festival, MTN Bushfire announces the first batch of featured artists from across the globe for the festival taking place from 25 to 27 May 2018. Artists include: Dub Inc (France) Saint-Etienne based Dub Inc have never sought a particularly mainstream exposure; they went their own way, building their discography with passion, talent, and focus. […]
Chicago artist Chance The Rapper is another international artist scheduled to tour South Africa as he will be performing in Johannesburg in April this year. The Castle Lite Unlocks Music Experience is back and this year the brand is bringing American hip-hop artist Chance the Rapper to its stage. The announcement was made this evening […]
Today, a few months after the release of his critically acclaimed sophomore album, SR2, K.O is back with clean visuals for the fan favourite single MS2 (Mission Statement 2). You can catch the TV exclusive on Channel O today at16:00. The song is a sequel to the hit track Mission Statement off K.O’s debut solo album, Skhanda Republic. Mr Swagger of the Season abandons his usual laidback […]
Hot off the back of DJ Maphorisa’s smash hit single Midnight Starring today marks the release of his new video for Oncamnce featuring Kwesta, Stilo Magolide and Zingah. You can catch the TV exclusive on MTV Base today at 11:00, 16:00 and 20:00. With the rise of Gqom and the nation looking to Maphorisa as an accomplished producer, he has been able to fuse many elements […]